Ten Years of Disruption: How Australian Real Estate Agent Went From Industry Outsider to Global Coach and Leader
- Real Estate Today - India
- 1 day ago
- 2 min read
In 2015, an Australian agent did something the real estate industry wasn’t ready for: he listed and sold homes on Facebook.
The response was brutal. He was laughed at. Mocked in closed Facebook groups. Dismissed to his face. Even high-profile industry figures tried to tear him down. But when the homes sold, the message was undeniable: the future of real estate was going to be built on social media.
That agent was Nic Fren.
A Decade of Firsts
The Facebook sale wasn’t a one-off — it was the beginning of a career defined by foresight. In 2019, he pushed TikTok into the industry long before anyone believed in it.
Once again, he was ridiculed. Once again, he was right. Today, TikTok and Instagram are essential lead-generation platforms for agents across the globe.
In 2018, Nic launched Bespoke Media, a company that has since grown into a global media empire. From there, he built five internationally recognised publications across Australia, New Zealand, India, Indo-Pacific and the United States — all powered through social media.
To date, he has listed, sold and leased hundreds of homes through social-first strategies and built one of the strongest and most influential personal brands in Australian real estate.
Seven Years of Coaching Agents to Win
But Nic’s story is not just about his own wins. For the last seven years, he has been coaching and mentoring agents — giving them the tools to grow their personal brands, capture attention, and convert leads directly from social media.
Whether it’s helping agents build a presence from scratch or guiding them through his signature “Build a Brand in 90 Days” program, Nic has worked with some of the biggest names in Australian real estate, turning his foresight into frameworks that others can replicate and succeed with.
Why His Ten Years Matter
Nic Fren’s decade in the space is proof of two things:
He sees the future before the industry does.
He knows how to teach others to win in that future.
What began as an idea the industry laughed at has become the blueprint for how modern agents operate. Social-first marketing, personal brand building, and digital lead generation aren’t “optional” anymore — they are the standard. And Nic Fren was the one who set that standard.
The Next Chapter
Ten years in, Fren doesn’t just celebrate survival. He celebrates a proven track record — both as a pioneer and as a coach.
“My history and results prove it,” he says. “If you want to know where my focus is next, watch this space.”
That focus? A new initiative, currently under wraps, due to roll out in 2026 — one he believes will once again transform how the industry connects and grows.
If history is anything to go by, the doubters may laugh. Until, inevitably, they don’t.
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